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Why relationships should be at the heart of data science

Why relationships should be at the heart of data science

Given that we’re data scientists, you might think that engineering or algorithmic or logic lies at the heart of what we do. But while those are all important components, they’re simply tools for the job.


Over the years, we’ve learned that data science is a creative process - and the magic that makes it work - the linchpin we place at the heart of everything we do - are relationships.

Art or science? Why Data Science isn’t what you think it is

Art or science? Why Data Science isn’t what you think it is

Most people, when they hear the words ‘data science’, imagine a field that draws entirely on the far left side of the brain. A world of input and output, algorithms and calculation that provides you with the hard analysis you need to make objective decisions.

It’s a well-intentioned but misleading perspective.

The truth is, data science is multifaceted. It’s investigative work, it’s innovative, and it’s an evolving field - one where technology, methodology and problem solving collide.

And fundamentally, at its heart, data science is a creative process.