Most people, when they hear the words ‘data science’, imagine a field that draws entirely on the far left side of the brain. A world of input and output, algorithms and calculation that provides you with the hard analysis you need to make objective decisions.

It’s a well-intentioned but misleading perspective.

The truth is, data science is multifaceted. It’s investigative work, it’s innovative, and it’s an evolving field - one where technology, methodology and problem solving collide.

And fundamentally, at its heart, data science is a creative process.